From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena</p> With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the dema...(展开全部)

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena</p> With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the dema...(展开全部)

John Lewis Gaddis, the distinguished historian of the Cold War, has for almost two decades co-taught grand strategy at Yale University with his colleagues Charles Hill and Paul Kennedy. Now, in On Grand Strategy, Gaddis reflects on what he has learned. In chapters extending from the ancient world through World War II, Gaddis assesses grand strategic theory and practice in Her...(展开全部)

约翰·刘易斯·加迪斯(John Lewis Gaddis)，著名的冷战史学家和大战略研究家，曾被《纽约时报》称作“冷战史学泰斗”，现为耶鲁大学罗伯特·A.拉韦特讲座教授，，2005年获美国“国家人文奖章”，著有经典作品《冷战》(甲骨文出版)、《遏制战略》、《长和平》等。凭借《乔治·凯南传》荣获2012年普利策奖。

约翰·刘易斯·加迪斯(John Lewis Gaddis)，著名的冷战史学家和大战略研究家，曾被《纽约时报》称作“冷战史学泰斗”，现为耶鲁大学罗伯特·A.拉韦特讲座教授，，2005年获美国“国家人文奖章”，著有经典作品《冷战》(甲骨文出版)、《遏制战略》、《长和平》等。凭借《乔治·凯南传》荣获2012年普利策奖。

作者：（美国）斯坦利·克罗（Stanley Kroll） 译者：陈瑞华 斯坦利·克罗（？—1999）是美国著名的期货专家，1960年进入全球金融中心华尔街。他在华尔街的33年之中，一直在期货市场上从事商品期货交易，积累了大量的经验。在20世纪70年代初的商品期货暴涨行情中，用1.8万美元获利100万美元。岁月流逝，财富积累，斯坦利·克罗带着他在华尔街聚集的几百万美元，远离这一充满竞争的市场，漫游世界，独享人生。5年的游历中，斯坦利·克罗潜心研究经济理论及金融、投资理论，他最著名的两本专著是《期货交易策略》和《期货投资专家》。

作者：（美国）斯坦利·克罗（Stanley Kroll） 译者：陈瑞华 斯坦利·克罗（？—1999）是美国著名的期货专家，1960年进入全球金融中心华尔街。他在华尔街的33年之中，一直在期货市场上从事商品期货交易，积累了大量的经验。在20世纪70年代初的商品期货暴涨行情中，用1.8万美元获利100万美元。岁月流逝，财富积累，斯坦利·克罗带着他在华尔街聚集的几百万美元，远离这一充满竞争的市场，漫游世界，独享人生。5年的游历中，斯坦利·克罗潜心研究经济理论及金融、投资理论，他最著名的两本专著是《期货交易策略》和《期货投资专家》。

Is your company spending too much time on strategy development--with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution. HBR's 10 Must Reads on Strategy will ins...(展开全部)

Is your company spending too much time on strategy development--with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution. HBR's 10 Must Reads on Strategy will ins...(展开全部)

Marilynne Robinson, winner of the Pulitzer Prize and the National Humanities Medal, returns to the world of Gilead with Jack, the latest novel in one of the great works of contemporary American fiction Jack tells the story of John Ames Boughton, the beloved, erratic, and grieved-over prodigal son of a Presbyterian minister in Gilead, Iowa. In segregated St. Louis sometime after...(展开全部)